Armstrong extended its flooring portfolio with yesterday’s announcement that it has partnered with Beaulieu of America to distribute that company’s carpet products to builders under the Armstrong brand. According to Armstrong, the collaboration provides builders with an extensive selection of flooring—vinyl sheet and tile, laminate, hardwood, and carpet—to offer home buyers, but with just a single brand name and point of contact.
The products are organized under a six-tier program spanning all price points. Integrated selling tools, including coordinated displays and samples, are being offered to inspire customers and ease confusion, Armstrong says, while helping builders sell upgrades. –Katy Tomasulo
