When most people think of Behr paint, they see homeowners heading to Home Depot to purchase a few gallons in order to spruce up their living spaces. But, Behr hopes to change that image, at least in the minds of builders, with its new Direct to Pro program.
The manufacturer met with Hanley Wood editors last week to publicize its new initiative. Not only does the program give professionals discounts for buying in bulk, but also allows builders in certain markets to have paint delivered for free directly to the jobsite or sent at no extra charge to their local Home Depot. Contractors can check here to see which services are available in their area.
In addition, large orders are guaranteed to be fulfilled within three days, and paints are factory tinted to ensure consistent color matching, the manufacturer told us.
Finally, Behr launched a new site specifically for pros. Check it out at behrpro.com. –Victoria Markovitz
Tags: paint
