The Ava Bath is the newest product from the recently formed company, Aquatic.
Bath and shower product company Lasco Bathware has merged with hydrotherapy firm Aquatic Whirlpools to form Aquatic, the new company announced. Aquatic will be headquartered in the former Lasco company’s location in Anaheim, Calif. A combination of expertise from both companies positions Aquatic for solid business in the everyday bathing, accessible bathing, and luxury hydrotherapy markets.
“At Aquatic, we recognize and are inspired by the power of our products to relax, refresh, reinvigorate, and renew,” said Aquatic president Gary Anderson in a press release. “That inspiration is built into everything we do, from the way we design, engineer, and manufacture our products, to how we work with our distribution partners, to the customer experience at every touch point while planning and shopping, and ultimately benefiting from our tubs and showers.
With 65 years of combined experience, Aquatic blends Lasco’s product breadth and operations strategies with Aquatic Whirlpools’ sleek designs and creative bathware designs, the company’s said. The new company will be a one-stop shop for bath and shower products, according to Dave McFarland, director of marketing and new product development.
“We’re positioning Aquatic as a true, national bathware specialist, as opposed to the many whole-house generalists you see in the market,” McFarland said during the International Builders’ Show (IBS). “With expertise across everyday, accessible, and luxury bathing, we’re in a unique category as a specialist in bath fixtures.”
The company says all three product areas will benefit individually from the former Lasco company’s national distribution capabilities; however, new opportunities are created when crossover between product categories is considered.
Visit www.aquaticbath.com for more information about the new company. –Lauren Hunter
This article originally appeared on Remodeling magazine online.
