According to J.D. Power and Associates‘ 2010 Cordless Drill/Driver Satisfaction Survey, cordless drill/driver owners have a high level of brand loyalty, with 93 percent of respondents saying they are likely to repurchase their current brand. Milwaukee ranked highest in customer satisfaction and brand loyalty, the survey also found.
The study, conducted in March and April, surveyed 4,700 customers who purchased a new cordless drill/driver within the past 12 months. It measured owner satisfaction over six categories: battery performance, battery versatility, ease of use, operational performance, price, and warranty.
Milwaukee got the highest score of 770 on a 1,000-point scale. The manufacturer performed particularly well in operational performance and battery versatility. Bosch and DeWalt tied for second with 765 points each, and Craftsman Professional and Makita scored the next-highest ratings with 764 and 762 points, respectively.
To read more about the survey, click here. –Victoria Markovitz
